[NFC][opt] Improve help message (#97805)
This patch changes all single quotes in the help text to double quotes
for the sake of cross platform correctness.
The single quotes previously used in the help message are correct for
bash and most other shells but aren't correct for the Windows command
prompt as it only interprets double quotes in the manner intended in the
help message.
This patch was prompted by the fact that if you aren't aware of the
aformentioned quirk the single quotes result in very confusing error
messages from the command prompt.