12 However, in 2017, the Conservatives used several similar shadowy private companies that peddle data analytics, psychological profiling and ‘behavioural change’ to research, canvass, advertise and target message voters with ‘strategic communications’ – which also exploit their psychological characteristics and tendencies. ... Messina Group Inc were also paid £544,153.57 for transport, advertising, market research and canvassing. This company uses data analytics and ‘intelligence’ services.
16 The Messina Group has proven experience working across five continents to help political parties, governments, corporations, and NGOs achieve their goals with strategies that are data-driven and measurable.
18 .. _Services: https://themessinagroup.com/services/
19 .. _facebook: https://www.facebook.com/messinagroupconsulting/
20 .. _twitter: https://twitter.com/MGConsulting_
21 .. _linkedin: https://www.linkedin.com/company/messina-group-consulting/
22 .. _kittysjones: https://kittysjones.wordpress.com/tag/behavioural-dynamics-institute/